Adam Malmo Helios 39 Inch Review UK 2026
Quick verdict
Score: 7.2/10
Best for: adding a focal point and top-up heat to a room
Not for: heating a whole home, as it is a supplementary heater
Bottom line: A mid-range electric fire, 99cm wide with a 2kW heater.
Overall, the Adam Malmo Helios 39 is a 39-inch-wide fireplace suite that combines this electric fireplace surround with a Helios electric fire. The set is designed with a coordinated oak and black look and a brushed steel finish to reduce the need to match separate components.
Key facts
- The Adam Malmo Helios 39 Inch is an electric fire about 99cm (39 inches) wide.
- It has a 2kW heater with a lower 1kW setting, enough to top up the heat in a typical living room, though not to replace central heating.
- At full power it uses 2kWh an hour, so at an electricity price of 25p per kWh it costs about 50p an hour to run.
- It has an LED flame effect, with a pebbles fuel bed.
Taken from the manufacturer's Amazon UK listing, checked 2026-11-09.
Key specifications
| Specification | Detail |
|---|---|
| Width | 99cm (39in) |
| Heater | 2kW (1kW low setting) |
| Running cost at full heat | About 50p an hour at 25p/kWh |
| Fuel bed | Pebbles |
Pros
- Fireplace suite (fire + surround)
- 39in wide
- No chimney, flue or fuel needed - just a socket
Cons
- Supplementary heat only - not a replacement for central heating
- Needs a socket within reach; avoid extension leads at full heat
- Running at full heat costs the same as any 2kW electric heater
Not sure the Adam Malmo Helios 39 Inch is right for you? Alternatives to consider
Adam Southwold Colorado
Best for adding a focal point and top-up heat to a room.
Sureflame Keston Electric Stove
Best for a log-burner look without a chimney.
Adam Monet Fireplace
Best for a complete fireplace with no building work.
Style and Installation
The Adam is an electric fire about 99cm (39 inches) wide.
Style-wise, the Adam suite is built around an oak and black surround, paired with a Helios electric fire finished in brushed steel. The result is a coordinated look, with the oak tones adding warmth while the black framing keeps the centrepiece looking defined. Installation is typically approached by checking wall fixing positions first, then dry-fitting the surround sections, securing them level, and finally attaching the fire unit. Aligning the edges carefully matters, because any gap reads more clearly against dark borders. Cable routing runs behind the surround.
Heat Output and Room Size
The Adam has a 2kW heater with a lower 1kW setting, enough to top up the heat in a typical living room, though not to replace central heating. At full power it uses 2kWh an hour, so at an electricity price of 25p per kWh it costs about 50p an hour to run.
Heat output and room size are often the deciding factors when choosing an electric fireplace suite, because they affect how comfortable the room feels day to day. For the electric fireplace, the suite is 39 inches wide, so it suits many living rooms where wall space is limited, yet it may not be enough for large, poorly insulated areas. Heat performance is mainly affected by how the electric fire is positioned within the oak and black surround, and by whether doors stay closed during use. Buyers should measure the target room and plan for supplemental heating if needed.
Flame Effect and Realism
The Adam has an LED flame effect, with a pebbles fuel bed.
Flame effect quality is a key part of how realistic an electric fireplace suite feels, because people judge how the flames move and how well they blend with the fire's surroundings. For the Adam, the visual impact depends on the Helios electric fire set within an oak and black surround with a brushed steel finish. When the flame animation looks consistent, the scene reads as natural from common viewing angles. Realism can drop if the flame edges appear too uniform, and bright surfaces, such as brushed metal accents, can reflect light into the room.
Controls and Features
How do the controls and features work on the electric fireplace? This suite combines an electric Helios fire with an oak and black surround. The brushed steel finish is a visible design feature.
Who Is This For?
The Adam Malmo Helios 39 inch fireplace suite is best suited to homeowners who want a 39 inch wide electric fireplace focal point without an open-flame setup. The oak and black surround paired with a Helios electric fire in brushed steel makes it a practical option for fitting a defined width into a smaller wall space. It is also suited to buyers who prefer a coordinated surround and electric fire in one package, rather than selecting separate components.
Where to Buy in the UK
Finding the Adam inch fireplace suite in the UK is usually easiest through major UK retailers that stock Adam fireplace suites, because the product is sold as a coordinated 39 inch wide surround with an electric fire in a brushed steel finish. Buyers can also check online category pages for "Adam" and filter by 39 inch width, then confirm the fire finish is brushed steel. For the Malmo variant, they should look for matching oak & black surround wording. Delivery times and stock levels may fluctuate, therefore checkout availability should be confirmed at the point of purchase.
Frequently Asked Questions
Is the electric fireplace worth it?
As a complete fireplace with its own surround, the Adam (fireplace suite (fire + surround)) does the job. Electric fires are chosen mainly for the look and the instant, flue-free warmth. Check the current Amazon UK price, as fireplaces are discounted heavily outside the autumn peak.
How is the electric fireplace installed?
The Adam Malmo Helios 39 Inch is an electric fire about 99cm (39 inches) wide. This electric fireplace is a fireplace suite (fire + surround), so it comes as a complete unit with its own surround and sits against a flat wall. No recess or chimney is needed - you just need floor space and a socket. Suites suit rooms without an existing fireplace, giving you the full look in one purchase.
What size is the Adam?
The Adam Malmo Helios 39 Inch is an electric fire about 99cm (39 inches) wide. The Adam Malmo Helios 39 measures 39in wide. For inset and media wall fires, the width is the headline figure but the required recess DEPTH is what most often catches people out - always check it against your wall build-up before ordering. For freestanding and wall-mounted models, check the width suits the wall or alcove you have in mind.
Are electric fireplaces expensive to run?
At full power it uses 2kWh an hour, so at an electricity price of 25p per kWh it costs about 50p an hour to run. Running cost depends on the heat setting and your electricity tariff. At full output most electric fires draw around 2kW, so an hour at full heat costs roughly the same as running any 2kW heater - use the lower setting or a thermostat to cut that considerably. Crucially, the flame effect alone uses very little (it's just LEDs), so leaving the flames on without heat costs pennies.