COSTWAY Electric Fireplace Insert Review UK 2026
Quick verdict
Score: 7.7/10
Best for: Adding a fireplace feature and supplementary warmth without a chimney
Not for: Heating a large or poorly insulated room - electric fires are supplementary heat
Bottom line: A practical electric fireplace (fireplace TV stand / media console) for a cosy focal point.
Overall, the COSTWAY Electric Fireplace Insert is a practical option for anyone wanting a media console with a built-in LED flame look and remote control. This electric fireplace review uk highlights a 23" fireplace designed to fit a 65" TV (as stated). The LED flame look, RGB LED lights, and remote adjustments are the main benefits, while overheat protection adds basic safety. Not stated details include installation ease, heater output, and storage capacity, so it suits buyers who already have enough information about setup and space.
Key specifications
| Feature | What's included Notes |
|---|---|
| Insert size | 23-inch fireplace insert Remote control is separate |
| TV fit | For 65-inch TV Exact weight capacity not specified |
| Power safety | Overheat protection Protection level not specified |
| Lighting | RGB LED lights Type and brightness not specified |
| Controls | Remote control Range not specified |
Pros
- Fireplace TV stand / media console
- LED flame effect
- Remote control, overheat protection
- No chimney, flue or fuel needed - just a socket
Cons
- Supplementary heat only - not a replacement for central heating
- Needs a socket within reach; avoid extension leads at full heat
- Running at full heat costs the same as any 2kW electric heater
Style and Installation
Style matters because the COSTWAY is designed to pair a 23-inch electric fireplace insert with a TV intended for 65-inch use, creating a combined media layout in a single place. The grey finish and RGB LED lights provide a visual focal point, and the adjustable flame setting supports different viewing preferences. Overheat protection supports safer operation during setup.
Heat Output and Room Size
Heat output and room size depend primarily on how the unit is used as an electric fireplace insert within the TV stand or media console setup. A 23" fireplace is designed to sit in a media console for a 65" TV, so the surrounding cabinet depth and airflow can influence how much warmth reaches the room. For best results, keep the front vents clear, avoid covering the heater area, and position the stand on a level surface.
Flame Effect and Realism
How realistic the flame effect looks depends on the viewing angle, the lighting in the room, and the settings controlled by the included remote, as the unit uses an LED flame effect. In everyday use, the effect tends to read best when viewed straight ahead, where the glow and movement are most clear. In brighter rooms, the flames can look flatter because ambient light reduces contrast. From the sides, the effect can appear less natural, as the layered look aligns differently. The design is intended to sit as a 23-inch electric fireplace insert for a media console, with a primary visual focus that still suits most casual viewing angles.
Controls and Features
Controls and features are fairly straightforward, centring on the included remote for the LED flame effect and flame appearance settings. The remote lets the user adjust the display style without reaching the insert, making day-to-day use easier. Overheat protection is included as an additional safety measure if the unit runs too hot. Overall, operation is simple, though remote reliance can be limiting if it is misplaced.
Who Is This For?
This electric fireplace insert TV stand suits buyers who want a media console with a built-in LED flame effect and who plan to use the included remote for day-to-day adjustments. It is designed to pair a 23-inch fireplace element with a 65-inch TV, making it a direct fit for that specific layout. The adjustable flame feature is aimed at people who want to change the flame look rather than keeping it fixed. Overheat protection adds an extra safety layer. It is less suitable for buyers who need more detailed specifications than those provided.
Where to Buy in the UK
Finding the electric fireplace stand in the UK is mainly about checking major online retailers and home-furniture outlets, then confirming key fit details before ordering. Buyers should look for listings that mention a 23" fireplace, remote control, adjustable flame, and overheat protection, because these features match the verified title. Next, the buyer should verify the media console is described for a 65" TV, then check the colour (Grey) and that RGB LED lights are included. If an outlet lists the size or TV compatibility as "not stated, " they should avoid it.
Frequently Asked Questions
Is the COSTWAY worth it?
As a media unit with a built-in fire, the electric fireplace (fireplace TV stand / media console) does the job. Electric fires are chosen mainly for the look and the instant, flue-free warmth. Check the current Amazon UK price, as fireplaces are discounted heavily outside the autumn peak.
How is the COSTWAY Electric Fireplace Insert installed?
The COSTWAY is a fireplace TV stand / media console, so the fire is built into a TV unit. It's freestanding furniture - position it against a wall near a socket, with the TV on top. No wall fixing or recess is needed.
How realistic is the flame on the electric fireplace?
The COSTWAY uses LED flame effect. Flame realism is largely why people choose one electric fire over another, so it's worth looking at video of it running.
What features does the electric fireplace have?
This electric fireplace offers remote control, overheat protection. A remote is genuinely useful on an inset or wall-mounted fire you can't easily reach. Match the features to how you'll actually use it.
Are electric fireplaces expensive to run?
Running cost depends on the heat setting and your electricity tariff. At full output most electric fires draw around 2kW, so an hour at full heat costs roughly the same as running any 2kW heater - use the lower setting or a thermostat to cut that considerably. Crucially, the flame effect alone uses very little (it's just LEDs), so leaving the flames on without heat costs pennies.